Mission: Pehal
About - Mission: Pehal
Mission Pehal is an initiative supported by Axis Max Life Insurance, implemented by Saaras Foundation in industrial and urban migration hubs across India. The programme works with migrant, Scheduled Caste, minority, and other deprived families – communities that often relocate in search of work and remain disconnected from the government welfare schemes designed for them.
Through household surveys, awareness campaigns, documentation and application support, and persistent follow-up with government departments, Mission Pehal helps families access schemes like Ayushman Bharat, E-Shram, Ration Cards, pensions, and several others turning entitlements on paper into benefits in their lives.
Where We Work
Mission Pehal currently operates in 3 locations across 2 states:
- Varanasi, Uttar Pradesh – launched in August 2023 in the religious and cultural capital of UP, an industrial hub with a large migrant population from deprived, minority, and SC communities
- Jamshedpur, Jharkhand (East Singhbhum) – launched in August 2024 in one of India’s oldest industrial cities, working with families employed in and around its manufacturing belt
- Unnao, Uttar Pradesh
Our Impact
Across all Mission Pehal locations to date:
- 72,000+ individuals reached through household surveys and awareness drives
- 70,700+ individuals secured benefits under various government welfare schemes
- Families connected with the Ayushman Card, Ration Card, E-Shram Card, Pradhan Mantri Matru Vandana Yojana, widow and old-age pensions, and many more
Target Group
Pregnant women and lactating mothers.
Why do gaps exist?
- Lack of awareness specially in the urban district
- Lack of proper training of primary stakeholders for the implementation
- No virtual grievance or helpline support
Impact Areas
- Agra
- Budaun
- Barabanki
- Bijnor
- Farrukhabad
- Gorakhpur
- Kanpur Nagar
- Lucknow
- Moradabad
- Prayagraj
Varanasi (UP), Jamshedpur — East Singhbhum (Jharkhand), and Unnao (UP).
Project Maa Interventions
Impact
The project is currently in its first phase of implementation of Project Maa.
Pregnant mothers received support relating to pending instalment of Pradhan Mantri Matru Vandana Yojana (PMMVY).
Photo Gallery
